What is Google Adsense?

What is Google Adsense?

by: Jakob Jelling

In the mid 1990’s websites used to earn income by receiving money from
advertisers by publishing or allowing companies to deploy a banner ad
campaign on your website. Usually these banners would be brilliantly
designed to catch the eye of the consumer along with a short message. The
website in turn would receive a tiny profit from a click-through, which was
when a customer actually clicked on the banner and went into the website
and purchased the product. This was considered traffic-driven income. It was
the industry standard until Google came along.

Google has since revolutionized the click-through market by using an
innovative approach to advertising, Google AdSense. The beauty behind
getting involved with Google now more than any other search engine is due
to Google’s straightforward approach to a banner/content-free home page.
You would sign up your website for affiliation with Google and upon approval
your site would be given special code to place the targeted ads on your
website. Basically saving Google the space and inconvenience of having to
deal with banner ads.

You still may be wondering what Google AdSense actually does. AdSense is
a program in which you get paid for targeting your readers to another websites
product or service.

A click through is measured when someone actually clicks on the hyperlink.
Many web sites now have Google AdSense ads employed. Google AdSense
uses Google Adwords content and services in a display box that you place
strategically on your website. Google Adword customers pay Google a
determined amount of money which will be paid to the website from Google.
Since the popularity of Google has risen to such prominence, AdSense
affiliates can make a nice amount of money should they be able to deploy
the Google AdSense box properly on their website.

Other sites like Earthlink and Ask.com also employ the same technologies
through click through methodologies. The more people that visit popular sites
and see your name or hyperlink associated with a product the better chance
your site will be seen. Remember, you will be paid a small amount per click
for some websites and much more for others. What determines the amount is
how much the Adwords advertiser places on each click.

Advertisers can pay as little as .50 per click in upwards of $5 (even more).
Often campaigns are budgeted for a period of time. The amount budgeted
will be rationed over a period of days, the less days involved or the higher
price per click the higher the ranking. The more traffic you receive will
increase the possibility of a sale and a click through fee in your account.

In short, Google’s idea to market itself from the inside out has changed the
way websites are doing business. Starting as an AdSense affiliate is a
practical approach to making money using one of the hottest tools on the
Internet today.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for
the latest on planning, building, promoting and maintaining websites.

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